While many so-called “heimische” brands – Jewish companies that make only kosher foods—produce pareve chocolate chips, those chips are generally waxy and flavorless. The silky, rich Trader Joe’s morsels melt to perfect consistency in cookies and taste like actual chocolate.
If ever there was a business opportunity outright *screaming* for attention... if I were owner of one of the Jewish companies making "flavourless" chocolate chips, I'd be seizing the day with both hands. My bet is 90% of the infrastructure is already in place, and just a modest change to procedure could corner a market that TJ's is uninterested in pursuing.
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timeasmymeasure
no subject
Date: 2012-05-18 11:10 pm (UTC)If ever there was a business opportunity outright *screaming* for attention... if I were owner of one of the Jewish companies making "flavourless" chocolate chips, I'd be seizing the day with both hands. My bet is 90% of the infrastructure is already in place, and just a modest change to procedure could corner a market that TJ's is uninterested in pursuing.