Possibly the most amazing ad ever

[vettecat]

Really, you have to watch this...

Thanks to debgeisler for the link!

Comments

[deguspice.livejournal.com]

That's cool. I hadn't seen it.


http://www.guardian.co.uk/media/2007/nov/08/advertising?gusrc=rss&feed=media

Guinness ad topples record

Guinness tonight launches the most expensive TV ad in its 80-year marketing history, with highly unusual domino rally.

The ad - part of a £10m campaign - begins with 6,000 dominoes, leading on to objects such as books, paint cans, tyres, flaming hay bales, fridges, suitcases and even cars.

[...]

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Everything in the ad is real, except the giant pint at the end.


Here's a link to the "Making of" video.

http://link.brightcove.com/services/link/bcpid1137942530/bclid1155254697/bctid1307977094

[vettecat.livejournal.com]

I didn't notice the pint, but if the last effect with the books was faked then it's not as cool as I thought it was.

[deguspice.livejournal.com]

According to the "Making of" video, the books and the pint are about %5 real.

The dominoes really hit the structure and caused books to start flipping, but it's only a small corner of the pint. The rest of the giant pint is all CG. They scanned in hundreds of books and their pages (the shear number of scanned images almost swamped their servers).

[vettecat.livejournal.com]

Too bad. That was the part I thought was really cool.

[msbutterpecan.livejournal.com]

Wow....the ad is amazing but I'm rather disappointed. I was hoping the conclusion would be something a bit more profound.

[vettecat.livejournal.com]

I really liked the fluttering-books effect, except someone sent me a link indicating that part was CG. Fooey.

[pandorahunter.livejournal.com]

I think a coke bottle is more appropriate lol

[vettecat.livejournal.com]

It does kind of feel like that!